Initial delay notice
When to use: Use this the moment you know an order will miss its estimate, ahead of any complaint.
Subject
A quick heads-up about order order number
Hi customer name,
I wanted to reach out before you noticed anything, rather than leave you wondering where your order is. Order order number is going to arrive a little later than we first estimated.
Here is the honest reason: reason. It is nothing to do with anything you did, and your order is safe and on its way.
The updated window is new estimate, and you can follow its progress here anytime: tracking link. I will email you again the moment it ships, so you are never left guessing.
I am sorry for the wait. If this timing causes a real problem on your end, reply and tell me, and I will see what I can do to help.
Thanks for your patience,
your name, company name