Homepage greeting
When to use: Open it a few seconds after the page settles, before the visitor starts scanning the services menu.
Message
Hi, welcome to firm name. Most people land here for one of two reasons -- are you dealing with problem one, or is it more problem two?
If it is neither, type a line about what is going on and I will point you at the right person.
Follow-up
Once I know roughly what you are working on, I can either send you the most relevant case study or set up a short call with the consultant who covers it. Our team usually replies within response time. No pitch, no commitment -- just a conversation about whether we are a fit. Anything you share here stays between us.
Why it works
Framing the opening around problems rather than services matches the language buyers actually use, so the choice lands instantly. Two options keep it a one-tap decision, and the escape line catches the third of visitors who never fit your neat categories. The no-pitch promise defuses the assumption that any consulting chat is a sales trap.
Pick the two problems from your closed-won deals, not from your service page headings -- they are rarely the same list.