Proactive greeting
When to use: Fire it after a visitor spends a few seconds on a mortgage or rates page.
When to use
A visitor is reading about page topic and has not started a chat yet.
Script
Hi visitor first name, welcome to lender name. I noticed you are looking into page topic -- want a hand understanding your options?
I cannot quote a specific rate in chat, but I can walk you through how the process works, what factors shape your numbers, and what you would need to get a real, personalized estimate from a licensed loan officer.
There is no pressure and no commitment here. Ask me anything, even the questions that feel basic -- that is exactly what I am here for.
If it helps, I can also outline the typical steps from first inquiry to closing so you know what to expect.
I am agent name, and I will be right here whenever you are ready to start.