The hook
When to use: Use it to open a pitch once you know the store's category and rough size.
When to use
You have first name on the line and only a few seconds to prove this call is worth their time.
Script
Hi first name -- most store type owners I speak with are quietly losing sales at checkout and in follow-up, and they never see it in the dashboard. I run your company, and we help stores like yours claw that revenue back, usually landing around result inside the first month.
I know you did not plan for this call, so here is the deal: give me two minutes to show you where the leak is. If it does not apply to your store, I will say so and let you go. Fair enough?